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Free Resources
Is your website working?
Are you happy with the ROI of your internet investment? If you are then there is no doubt that your profits are rising, or they are poised to do so. If you are not, this article explores a simple mechanism to improve the performance of your internet investment...more>
Ten Guidelines for improving your web presence
Most business owners today are well aware of the fact that, in the vast and highly competitive world of cyberspace, a company's website doesn't rise to the top of the search engines simply by accident. Rather, that's a job better relegated to the experts of Search Engine Optimization (SEO)...more>
10 Must Haves for a Successful E-Newsletter
E-Newsletters, commonly called ‘E-Zines', are a must have for any business in today's aggressive economy. E-Newsletters, done correctly, are a creative, non-aggressive method of reaching your current clients and building your prospect base at little or no cost...more>
Nine things you can do to make your web site better
Conceive, design and organize your site to be exactly what it is - a web site. The Web is not print. While this may seem like an overtly obvious statement, designers, programmers and users trip up on this very issue every day. It's a common misconception, which branches off to notions like " a site author can control how a site looks to the pixel" and "a well-written web page will look exactly the same on all browsers"...more>
10 Signs That Your SEO Is a Quack!
There are so many SEO/SEM firms cropping up that talk a good game but don't deliver results. This is in part because there's so much information that is freely available about search engine optimization. On the surface, SEO sounds easy...more>
We don't need a sales strategy!
Sales are competitive and there is always someone who wants to each your lunch. This challenges both business managers and sales professionals everyday. It doesn't matter if you are a business executive or a sales person - someone wants your prospects, your customers, and your business. This challenge will never stop and you must always be vigilant about protecting your business pipeline and base - especially your key customers...more>
Whatever happened to selling?
There are many ways in which a company can improve its profits. For example itcan cut costs, if there are any left to cut; suppliers can be squeezed if there is any juice left in the orange; acquisitions, mergers and disposals are other ways of increasing profits; and of course let us not forget restructuring and refocusing, the favourite terms in press releases, as companies try to convince analysts that the extraordinary charge on their P & L was justified. Most if not all, of the above are expensive, some extremely expensive, some are short term and some potentially dangerous...more>
Blame the salesman!
As I was enjoying a beer with a longstanding friend recently, we got to reminiscing over the many good sales people (and some not so good) that we had known, individually and collectively over our long and varied sales careers. Apart from the “Where is he now? Wonder what he's doing?” theme that threaded its way through our conversation, we somehow alighted on the rhetorical question, “Why do some excellent sales people fail to perform with certain employers, and conversely, why do some apparently mediocre sales people achieve noteworthy success at certain times in their career?” ...more>
Why Your Local Business Needs a Website That Can Be Found By Customers
When you're running a smaller business, you might think that you can't get much bigger than you already are or reach more customers than you already have or make more profits than you've already made. Wrong! In today's world of instant communication, you don't have to limit yourself anymore...more>
Key Account Development
In recent years many companies have implemented some form of Key Account Development (also sometimes called National Account Management, or Strategic Account Management) to address the needs of important customers...more>