Key Client Development (KDC) is the systematic development and nurturing of clients who are strategically important to a professional firm's survival and prosperity. The concept originated in the industrial sector as Key Account Management (KAM) in the 1960s with Union Oil in America and KAM is now standard practice among the majority of industrial and commercial companies in the world...http://www.b46.org/resources.htm Technorati Tags:
key client development, sales strategy, sales improvement specialists
In recent years many companies have implemented some form of Key Account Management (also sometimes called National Account Management, or Strategic Account Management) to address the needs of important customers...http://www.b46.org/resources.htm Technorati Tags: key account management, sales strategy, sales improvement specialists
There are many ways in which a company can improve its profits. For example, it can cut costs if there are any left to cut; suppliers can be squeezed if there is any juice left in the orange; acquisitions, mergers and disposals are other ways of increasing profits; and of course let us not forget restructuring and refocusing, the favourite terms in press releases, as companies try to convince analysts that the extraordinary charge on their P & L was justified. Most if not all, of the above are expensive, some extremely expensive, some are short term and some potentially dangerous...http://www.b46.org/resources.htmTechnorati Tags:
web marketing strategy, sales improvement, sales consultants, e marketing, e-marketing, search engine marketing services, web site promotion, sales strategy, more sales, sales improvement specialists
Sales are competitive and there is always someone who wants to each your lunch. This challenges both business managers and sales professionals everyday. It doesn't matter if you are a business executive or a sales person - someone wants your prospects, your customers, and your business. This challenge will never stop and you must always be vigilant about protecting your business pipeline and base - especially your key customers...http://www.b46.org/resources.htm Technorati Tags: sales strategy, sales improvement specialists
As I was enjoying a beer with a longstanding friend recently, we got to reminiscing over the many good sales people (and some not so good) that we had known, individually and collectively over our long and varied sales careers. Apart from the “Where is he now? Wonder what he's doing?” theme that threaded its way through our conversation, we somehow alighted on the rhetorical question, “Why do some excellent sales people fail to perform with certain employers, and conversely, why do some apparently mediocre sales people achieve noteworthy success at certain times in their career?” ...http://www.b46.org/resources.htm
